Summit Mortgage
Guiding You Home
Animation
Distribution
Illustration
Rich Media Narratives
Social Media
Storytelling / Copywriting
Video
Challenge
Minnesota-based Summit Mortgage Corporation wanted to differentiate their brand by establishing it as one that offers excellent customer service.
Solution
We demonstrated their brand promise by creating a content marketing campaign that explained the mortgage-buying process and the service consumers should expect at each step. We ran two different campaigns: one for consumers, and one for recruitment. The execution included an interactive microsite where users could learn more about the home-buying process.
Tori Jaffray thought the thickening around her waist was simply the common but dreaded “menopause midsection.” She upped her work-outs, but the problem only grew until, one night, at dinner, there was hardly room for food.
A trip to urgent care led to a diagnosis that, more than a year later, still brings tears to this Orono woman’s eyes. “The doctor told me I had stage four ovarian cancer,” she recalls. “My husband and I were like, ‘What?’”
“I’d never had a health issue in my life.”
Read more at https://static.startribune.com/wherediscoverycreateshope/tori.html
