Alerus Financial

Staying Financially Fit

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Campaign duration

Multi-year: 2018, 2019, 2020, 2021

Capabilities

Distribution

 

Motion Graphics

 

Storytelling / Copywriting

 
 

Challenge

Alerus Financial wanted to increase their brand awareness in the Twin Cities market, specifically for business banking and financial wellness needs.

Solution

We crafted Staying Financially Fit, a bi-weekly content marketing campaign running in Star Tribune newspaper’s Business section and on StarTribune.com. Using Alerus Financial’s own subject matter experts, it offered insight and advice on financial topics for both businesses and consumers.

Tori Jaffray thought the thickening around her waist was simply the common but dreaded “menopause midsection.” She upped her work-outs, but the problem only grew until, one night, at dinner, there was hardly room for food. A trip to urgent care led to a diagnosis that, more than a year later, still brings tears to this Orono woman’s eyes. “The doctor told me I had stage four ovarian cancer,” she recalls. “My husband and I were like, ‘What?’” “I’d never had a health issue in my life.” Read more at https://static.startribune.com/wherediscoverycreateshope/tori.html
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