U of M Medical School
where discovery creates hope
Distribution
Illustration
Motion Graphics
Photography
Rich Media Narratives
Social Media
Storytelling / Copywriting
Video
Websites
Challenge
The University of Minnesota Medical School wanted to establish a brand promise of “hope” – by educating Minnesotans about academic medicine and, by their practicing it, the contributions they make to Minnesota.
Solution
Working with the University of Minnesota Medical School’s team, we crafted Where Discovery Creates Hope, a content marketing campaign that established their brand by sharing stories about academic medicine. Each story explained a different topic of research, the science behind it, and the hope it brings patients.
Tori Jaffray thought the thickening around her waist was simply the common but dreaded “menopause midsection.” She upped her work-outs, but the problem only grew until, one night, at dinner, there was hardly room for food.
A trip to urgent care led to a diagnosis that, more than a year later, still brings tears to this Orono woman’s eyes. “The doctor told me I had stage four ovarian cancer,” she recalls. “My husband and I were like, ‘What?’”
“I’d never had a health issue in my life.”
Read more at https://static.startribune.com/wherediscoverycreateshope/tori.html
