The Brooks Companies
the new frontier
Distribution
Illustration
Rich Media Narratives
Storytelling / Copywriting
Social Media
Video
Websites
Challenge
The Brooks Companies needed to engage prospects to purchase undeveloped ranch properties across Wyoming, Arizona, and New Mexico. An obstacle to selling the properties is that the purchaser needed to develop them – including basic amenities, like water.
Solution
We overcame these obstacles by sharing stories from real customers about how they created their own dream out west. Our content marketing strategy created a rich narrative that conveyed all that is possible in the new west.
Tori Jaffray thought the thickening around her waist was simply the common but dreaded “menopause midsection.” She upped her work-outs, but the problem only grew until, one night, at dinner, there was hardly room for food.
A trip to urgent care led to a diagnosis that, more than a year later, still brings tears to this Orono woman’s eyes. “The doctor told me I had stage four ovarian cancer,” she recalls. “My husband and I were like, ‘What?’”
“I’d never had a health issue in my life.”
Read more at https://static.startribune.com/wherediscoverycreateshope/tori.html
