Does a brand’s purpose really impact consumer behavior? And should it be part of your marketing and advertising strategies? Research suggests that the answer to both of those questions is an emphatic “yes.”

Foundry425 is thrilled to launch a new project for St. Cloud State University that promotes their “It’s Time” initiative.  We got to spend time on their campus listening to students and faculty explain how they’re redefining what it means to be a state university.

With the help of a University of Minnesota Medical School Plastic Surgeon, what was an unimaginable loss for Karen Douglas has become a sign of hope.

The University of Minnesota Medical School’s Memory Keepers Medical Discovery Team wants to understand why memory loss and dementia disproportionately affect rural and Indigenous communities, and find ways to treat it.

More and more often, we have clients asking if it makes sense to feature Diversity, Equity and Inclusion efforts in their content marketing campaigns. We always answer with a resounding, “it depends…”

SPIRE Credit Union’s Give Back campaign is all about how consumers can make charitable giving a part of their everyday routines. 

October is Breast Cancer Awareness Month, making it the perfect time to bring attention to the most common cancer affecting women in Minnesota.  

In October’s edition of Where Discover Creates Hope, we explore how the University of Minnesota is changing rural healthcare across the state.

A recent article from Twin Cities Business featured the Star Tribune’s Connect Grant and plans for the program going forward.

Jenny Johnson, Foundry425’s Creative Agency Services Manager, recently spoke at the Star Tribune Business Summit about the agency’s work and how advertisers can use content marketing to tell their brand’s story.

Comcast wanted to bring awareness to the ways in which unequal access to technology and education impacts communities, and what they are doing about it.